Dan Grigorovici is a digital marketing expert with 15 years’ experience leading product, analytics, and targeting for digital agencies and, online and mobile ad networks. As part of the Quattro Wireless executive team, he continued to lead analytics, targeting, and optimization for iAd after its acquisition by Apple. Dan believes that the current ad experience in mobile is limited, and he’s determined to make it better for everyone. He received his BA in philosophy and MA in political science from the University of Bucharest and completed PhD studies in communication at Penn State University.