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Monday, June 10 • 3:30pm - 4:15pm
Mobile Advertising

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New solutions are emerging for tracking consumer behaviors on mobile devices, between apps and the mobile web and across multiple devices. Mobile campaigns are also offering unprecedented reach in emerging markets, reaching the next 1B consumers that are coming online for the first time through their mobile devices.


  • Brian Boland, product marketing director of Facebook, on reinventing advertising for mobile users
  • Nathan Eagle, cofounder and CEO of Jana, on connecting global brands directly with people in emerging growth markets via mobile phones
  • Dan Grigorovici, founder and CEO of AdMobius, on emerging technologies driving next-generation mobile advertising
  • Brian Wong, cofounder and CEO of Kiip, on connecting advertisers with mobile gamers

avatar for Dan Grigorovici

Dan Grigorovici

Founder and CEO, AdMobius
Dan Grigorovici is a digital marketing expert with 15 years’ experience leading product, analytics, and targeting for digital agencies and, online and mobile ad networks. As part of the Quattro Wireless executive team, he continued to lead analytics, targeting, and optimization for iAd after its acquisition by Apple. Dan believes that the current ad experience in mobile is limited, and he’s determined to make it better for... Read More →
avatar for Brian Boland

Brian Boland

Product Marketing Director, Monetization, Facebook
Brian Boland is director of monetization product marketing at Facebook, where he oversees product marketing for the company’s advertising and pages products. Before joining Facebook, Brian was a director of product management for Microsoft’s adCenter ad platform. He previously worked for Performics, where he led accounts specializing in retail, travel, and finance. He was also the founder of Kinetic Entertainment, an... Read More →
avatar for Nathan Eagle

Nathan Eagle

Cofounder and CEO, Jana
Nathan Eagle cofounded Jana, a company that provides emerging-market consumers with free mobile airtime as incentive to complete surveys and purchase products. He was nominated to Wired’s “The Smart List 2012: 50 People Who Will Change the World” and elected to MIT Technology Review’s TR35 as one of the top global innovators under 35. Recently, Nokia name him one of the world’s top mobile-phone developers. He also... Read More →
avatar for Brian Wong

Brian Wong

Cofounder and CEO, Kiip
Brian Wong is the cofounder and CEO of Kiip, a mobile rewards network that is redefining mobile advertising through a platform that leverages “moments of achievement” in games and apps to simultaneously benefit users, developers, and advertisers. Wong received a bachelor of commerce from the University of British Columbia at age 18, and shortly after that he became one of the youngest people ever to receive venture capital funding... Read More →

Monday June 10, 2013 3:30pm - 4:15pm
Gallery Ballroom

Attendees (2)